Flag, Coat of Arms, Business Card

We were asked to design a new flag for NZ, a business card, and a coat of arms. Both the flag and coat of arms had to convey a message as to who we as New Zealander's represent as a country. People have long felt that our flag and coat of arms are outdated and are in dire need of an upgrade. In my flag design, I decided that we must have the inclusion of both Maori and British symbols as they are vital to understanding where we came from. I used the imagery of Coru's which are a popular symbol to Maori interlinking with each other to resemble unity within our country. Not only that but I also included the fern as it represents our country as clean and green, full of nature and greenery. I also chose to lay these out in a way that the image looked like the union jack. This along with the white  blue and red I feel show the connection with royalty and colonization. It is just a rough sketch that I made in illustrator of course.

In my design of the coat of arms I once again wanted to highlight the fact that we were once upon a time, colonized by the British. Much like the flag I also wanted to include elements of Maori culture which is why I placed green stone within the imagery. The greenstone is also only found in NZ just like the fern. Together the green within the image also conveys the idea of our country as clean and green.

And last but not least is my business card, advertising my imaginary company "Little Big Ideas." I am very familiar with photoshop so I thought I would try and push an interesting idea ahead and try and make it. Since the company advertises creative thinking I felt as though the image of a brain was perfectly fitting.