Today with Andy we talked more on the subject of paper and the golden ratio, although the ratio was not exactly golden, it was however still convenient for its packaging. The Sizing is dictated by the squareroot of 2. You can fold forever and it will still be the same ratio of paper. Andy used an example of this by displaying a news paper and how that is folded over and over to represent the same ratio. It made me much more aware of the importance of packaging. I never really stopped to think about why paper is shaped the way it is.


We then began to design labels for a specific drink. I chose to lighten my mood by having a bit of a play. We talked about the necessities of what we expect to see on a bottle. But more importantly what does it need to have. For example, ingredients, label, alcohol content, brand, bar codes etc etc. It made me realize that there are many fine aspects to many designs that we never take into account.

We also dabbled with a few ideas for business cards. Andy told a story about a business card he was given by someone in japan that made him realize that appearance isn't always the main thing to focus on. He realized that the material itself is also an aspect of the design. People often write on business cards, so it would be wise to consider making the card out of cardboard and not plastic for example. Other aspects to conciser are font. We always must consider what we want to convey to the viewer.

Another interesting fact we discussed was how books were produced. Instead of having the traditional double page layout. We folded paper and record the page numbers as we folded them. By doing this we could easily mass produce books much more efficiently. It was a very interesting design strategy that I have never thought of before. Not only did we talk about folding, but we also talked about other aspects of books that need to be taken into consideration, eg, how using columns and spacing make books easier to read. This made me realize that packaging is not just an exterior concept, it also effects the interior of our designs.